Friday, December 10, 2010

Where?s the black cap?

At the start of 2010 Tony Fernandes set out to change minds. He wanted to do the job properly and to have his Lotus F1 respected as a racing organisation, not as a branding exercise. The Lotus brand had no intrinsic value to Fernandes. He recognised that there was potential there to do something and [...]

Source: http://joesaward.wordpress.com/2010/12/08/wheres-the-black-cap/

Graham Whitehead Peter Whitehead Bill Whitehouse Robin Widdows

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